Of course, during this he got a bigger engine and more equipment. But many drivers would do without a ten-color ambient light or an illuminated make-up mirror – unlike affordable mobility. This tactic in turn gives car manufacturers almost fantastic profits.
In this way, they simply reversed the trend, as Ferdinand Dudenhöffer confirms: “The current problems with the supply chain are almost a stroke of luck for the automotive industry,” says the automotive expert from the Center Automotive Research (CAR) at the University of Duisburg.
VW: significantly fewer cars, significantly more profit
Volkswagen, for example, just reported a profit of 6.7 billion euros – just for the first three months of the year. In a year-on-year comparison, this is almost twice as much (Q1 2021: EUR 3.4 billion). And this despite the fact that a fifth fewer cars were delivered.
The car manufacturers’ so often cited crisis: It seems more like a crisis for car buyers.
For VW is of course not alone in its tactics. It does not matter which showroom you look around in: the range of affordable beginner models is becoming increasingly scarce. There are not even 40 series in Germany with a base price below 20,000 euros – with more than 370 series on the German market.
In the future, it should be significantly less. Because the EU’s strict CO2 standards make conversions necessary or sweep away small cars with internal combustion engines from the model range. Peugeot 108, Skoda Citigo or Opel Adam – popular models – have already been affected. The selection among the small cars is clear.
If we do not build small cars, others will
And this is exactly how it will continue with the small cars (Polo size): Audi, for example, has already announced that it will remove the A2 and Q1 models from the range. The cheapest Audi will then be the A3, currently at a price of at least 28,650 euros. Mass manufacturers such as Ford also want to rely on more expensive models such as the Mustang and Mustang Mach-E in the future, which provide significantly more profit than the Fiesta and Focus.
By depriving customers of small cars, local manufacturers want to force them to buy the large models. But this extremely simple strategy – some speak rather of naked greed – can take bitter revenge.
China, for example, is currently experiencing a huge boom in microcars. And of course, the demand is served by the manufacturers there. Some of them are currently preparing to take the step to Europe, while others have arrived a long time ago. You should be able to enjoy our car industry’s bus concert.